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Александр Коряков / Коммерсантъ

In St. Petersburg, the Business Program of the Media Forum has kicked off

All events are taking place October 6 - 8 at the Old Stock Exchange

On October 6 at the Old St. Petersburg Stock Exchange, the Business Program of the First St. Petersburg International Media Forum, organized by ROSKINO with support from the government of St. Petersburg, has begun its first day of work.


The Business Program will open with a discussion titled "Is the Golden Age of Piracy Over?", in which film producers, TV producers, representatives from new media companies, government agencies, and legal institutions, as well as attorneys and directors of professional associations will look at the most effective solutions in the sphere of content protection and copyrights. The moderators of the discussion will be Alexey Pimanov, president of the media holding Krasnaya Zvezda [Red Star], and Chris Marcich, president of the Motion Picture Association for Europe and the Middle East.

Participants in the event include Alexander Akopov, president of the AMEDIA company; Trevor Albery, vice president of Warner Bros. for antipiracy activities; Sergei Selyanov, producer and head of the film company SGV; leading attorneys dealing with copyright issues, and representatives of legislative and executive governmental bodies.

As modern technology develops, along with the various methods of distributing content between users, the issue of protecting copyrights is becoming more and more acute. Over the past two years, Russian legislation has undergone a number of significant changes which will allow authors' interests to be protected, and which are aimed at the distribution of legal content specifically. I am confident that the discussion of this issue at the First International Media Forum in St. Petersburg will be an important stage in the efforts to protect intellectual property in our country. As part of our discussion we will talk about the international experience and will try to find the most effective methods in the battle against piracy on the Russian Internet. Alexey Pimanov, president of the media holding Krasnaya Zvezda

The discussion "Is the Golden Age of Piracy Over?" begins at 11:30 in the Large Conference Hall at the Old Stock Exchange. In the Small Conference Hall, Ksenia Boletskaya, journalist and editor of the Media section of the newspaper Vedomosti will lead a discussion panel on the influence of new technologies on content produced by film and TV companies. Participants in the discussion include: Nathan Hull, director for digital development at Penguin / Random House; Clint Beharry, senior creative technologist at the Harmony Institute; Adam Sigel, founder and CEO of Cutbait Productions; Lance Weiler, founder and professor at the Digital Storytelling Lab at Columbia University; Alex Boch, CEO of Panorics; and Sergey Kuzmin, vice-president for business development at Bazelevs Innovations.

International TV series formats and their adaptations for the Russian screen will be discussed by the following participants: Elena Afanasieva, director of the directorate for creative planning and Internet broadcasting for Channel One Russia; Vyacheslav Murugov, general director of STS Media; Maria Smirnova, director for production and management of programming rights at STS Media; Marina Williams, CEO Central & Eastern Europe and MENA Regions; Leonid Blekhman, Armoza Formats representative to Russia and the CIS countries; and Alexander Tsekalo, founder and general producer of SREDA Productions.

As part of the round table discussion "Problems and Prospects for the Paid TV Market," representatives of the broadcasting community, with changes to the law "On advertising" about to enter into force, will share their predictions for the upcoming systemic changes to the sector, discuss scenarios for its further development, and representatives of government agencies will talk about the practical implementation of the new legislative changes. The moderator of the round table will be Yana Belskaya, editor-in-chief of the industry publication Cableshik [the Cable Guy].

In the World Content Market section, Olga Mikhaleva, manager of KVG Research and Svetlana Usachova, program director of Prime Cinema will present analytic research on the new television season, and Svetlana Popova, director of the regional development office at the Department of TV-research, TNS Russia, will speak about recent trends in indicators for regional TV channels.

On the same day, within the Old Stock Exchange the Co-production Market will begin its first day of work, which will feature the results of cooperative efforts by Russian and international producers, and new projects for co-production will be presented.

Also on October 6, guests and participants in SPIMF will have the chance to attend master classes by Nathan Hull, director for digital development at Penguin / Random House; Lance Weiler, founder and professor at the Digital Storytelling Lab at Columbia University; Adam Sigel, founder and CEO of Cutbait Productions; Andy Green, producer and co-founder of Distrify, and Clint Beharry, senior creative technologist at the Harmony Institute.

The Business Program of SPIMF will work through October 8.

quotes

Georgy Poltavchenko, Governor of Saint Petersburg I am thrilled to welcome the leaders of the international media industry to our city, which we hope will become an important venue for business development and interaction. The Media Forum has also prepared an exceptional program of film and TV premieres for the citizens of Saint Petersburg.
Vadim Zingman, Aeroflot deputy director for customer service The St. Petersburg Media Forum is just starting out but I am sure that it will become one of the most important events for the Russian and world media industries. We wish all the SPIMF participants a fruitful time, successful new partnerships and a fresh sense of perspective.

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