Media forum news

Dior / Dior and I

Film about the famous design house Dior to be shown at the Media Forum

The Russian premiere of Dior and I will be held October 2

The Russian premiere of the documentary film Dior and I, about the famous design house, will take place at the First St. Petersburg International Media Forum, organized by ROSKINO with support from the Government of St. Petersburg.

The screening will be held October 2 at the Rodina cinema, as part of the program Non-Fiction which is curated by the Beat Film Festival team. The film will be introduced by its director, Frdric Tcheng, who worked on films about the Valentino fashion house, and about the legendary editor of Harpers Bazaar, Diana Vreeland. The screening will be followed by a welcome cocktail at the Dior boutique on Bolshoi Konyushennaya Ulitsa.

The film is telling about Raf Simons who has just been appointed Creative Director for Dior fashion house and now he has less than eight weeks for a new womenswear collection which usually takes eight months to prepare. Prior to this job, Simons worked for Jil Sander menswear line famed for its minimalism, but he has never dealt with haute couture womenswear. What may seem to be a purely professional intrigue, Frederic Tcheng managed to turn into a thrilling story of fashion industry backstage, adding a good deal of human condition that youll never find in a fashion magazine. Raf Simons is the perfect hero for a film a real sweetie. You cant stop from falling in love with this man who sends handwritten thank you letters and insists that the future is more romantic than the past.

It's a well-known fact that Raf [Raf Simons, creative director at Dior] is quite camera-shy. When I sent him a letter, he agreed to give a short interview and suggested that I spend a week with him in Paris. At the end of the week, he kept on telling me about his work - and it seemed at that point he had stopped noticing the camera. At the end of the final day, he suggested that I stay longer, and that I go with him into the archives. Thus, one week turned into a two-month shoot. . . During this time we went through the entire stressful process of putting together a new collection. And after the show itself was finished, all of us were backstage crying, Frdric Tcheng told a group of journalists.

Raf Simons shared his impressions of the film with Vogue magazine: I tried to look inside myself, at my own fears. It was a strange sensation of intimacy, which also exists within Dior itself. When you go into their building, you get the feeling that you have come home to your family.


Georgy Poltavchenko, Governor of Saint Petersburg I am thrilled to welcome the leaders of the international media industry to our city, which we hope will become an important venue for business development and interaction. The Media Forum has also prepared an exceptional program of film and TV premieres for the citizens of Saint Petersburg.
Vadim Zingman, Aeroflot deputy director for customer service The St. Petersburg Media Forum is just starting out but I am sure that it will become one of the most important events for the Russian and world media industries. We wish all the SPIMF participants a fruitful time, successful new partnerships and a fresh sense of perspective.

photo galleries


Fontanka.LIVE ROSKINO managing director Katya Mtsituridze explains how to sell Russian movies


2014 SPIMF
Participants  |  Partners  |  Organizers  |  Press Center  |  News  |  Program  |  Board of Trustees